Business Insider has reported a truly bizarre statement put out by People for the Extortion, Torture and Abuse of human beings (PETA) regarding the recent death of Nintendo President Satoru Iwata. Iwata was 55 years old and passed away from a rare form of cancer known as bile duct growth. PETA’s senior director of marketing and innovations states:
We at PETA are deeply saddened by the death of Nintendo’s Satoru Iwata. Many of us grew up with Nintendo—we’ve celebrated games such as Nintendogs, which PETA Europe named Best Animal-Friendly Video Game, and our love for these games powered the parodies we’ve made, such as the Super Mario Bros.–spoofing Super Chick Sisters, in which players try to save Princess Pamela Anderson from the evil Colonel Sanders, and Pokémon Black & Blue: Gotta Free ‘Em All, in which players battle to free Pokémon from human enslavement. Our thoughts are with Mr. Iwata’s family and everyone at Nintendo today.
Iwata is an iconic figure in the video game industry and is best known for overseeing Nintendo’s Wii electronic game system. For PETA to put out such a statement like this is really weird. The game mentioned in the press release are about trying to promote veganism. The the last two games are mediums in order to promote the idea that slaughtering animals for food is cruel. However, PETA’s epxression of sorrow is hollow since the group has singled out Nintendo for criticism in how animals are treated in its games. An example is a game named Mario Kills Tanooki where Mario’s use of suits in games is made out to be the same as killing animals.
I think that Satoru Iwata should be remembered for the talent and expertise he brought that lead to fulfilling so many people’s lives with the Wii video game system. PETA’s expression of sorrow is nothing more than a tactical maneuver to make it seem like they care.