Jaguar’s sales have plummeted by over 25% in the past year, just before the renowned British car brand’s questionable woke rebranding.

According to The Telegraph, the company faced criticism for removing the traditional ‘growler’ emblem, which had been featured on grilles and bonnets for years, and replacing it with a sleek, geometric ‘J’ symbol.

Other controversial moves included the introduction of a bright pink concept car, designed to refresh Jaguar’s image for the electric era.

Although the sales data largely reflects the period before the rebrand, Nigel Farage, leader of Reform UK and a vocal critic of Jaguar’s decision, took the opportunity to crow: Go woke, go broke.

The steep decline followed Jaguar halting production of five existing models earlier in the year, as it worked on developing a new lineup of all-electric vehicles, set to be released this year, targeting a much younger demographic.

Meanwhile, despite Jaguar’s sales drop, demand for the company’s high-end Range Rover and Defender models surged. The company took a year off to stop producing cars but are back hoping to be a major, luxury electric vehicle manufacturer as an extension of their embracing DEI hoping to capture an audience whose existence is questionable and this is the result.