It’s not like this hasn’t been tried before, because it has.

Scientists are calling on an unexpected warrior in the fight against climate change – the humble hairdresser.

Experts say the UK’s hair stylists are emerging as ‘powerful, under–recognised influencers’ in tackling the climate crisis.

New research shows that hairdressers are seen as confidantes or even counsellors, and are uniquely placed to hold influential conversations about global warming.

Scientists said salons are hubs of trust, community and conversation where climate action ‘can take root and spread’.

This idea is very reminiscent of when TV meteorologists were recruited in the U.S. to promote climate change propaganda while giving weather forecasts. Not surprisingly, it didn’t work out well.

The researchers, led by a team from the University of Bath, conducted in–depth interviews with 30 salon owners and directors about their climate and sustainability interactions with clients.

Dr Sam Hampton, from Bath’s Centre for Climate Change and Social Transformations, said: ‘Hairdressers build trust over months and years.

‘That kind of relationship is gold when it comes to discussing climate change.

‘We found salons to be unique spaces where clients feel safe, relaxed, and open to new ideas.’

The scientists behind this manuscript really think that hairdressers lecturing customers about climate change will go over well with customers. This is the best formula for hair salons and barbers to be run out of business due to violating the trust they built up with their clients. But, hey, at least they took it for the cause, huh?

British taxpayers would undoubtedly be thrilled about having to pay for this.

PHOTO CREDIT: Pixabay