Chicken Dinner Road runs ‘afowl’ of PETA

By CAROL RYAN DUMAS, Capital Press, Jul 8, 2019

People for the Ethical Treatment of Animals has sent a letter to Caldwell, Idaho, Mayor Garret Nancolas requesting him to rename Chicken Dinner Road to the more vegan-palatable Chicken Road.

It’s a “kinder alternative, one that celebrates chickens as the sensitive and intelligent individuals they are, not ones to be abused and killed for dinner,” Faith Robinson, PETA senior strategist, told Capital Press.

The organization hoped to encourage the mayor to celebrate chickens and encourage citizens to help chickens “simply by leaving them off their plates,” she said.

Chickens feel pain and empathy and form strong bonds with one another, and they shouldn’t be considered “dinner,” PETA said in its letter to the mayor.

In addition to a graphic depiction of how chickens are raised and slaughtered, the letter also employed chicken puns to appeal to the mayor.

“We’re not trying to ruffle any feathers, but words matter and have power to change lives, both human and nonhuman, PETA wrote.

The letter also encouraged the mayor and residents to “cry fowl” over the sign and “hatch a plan” to change the name.


PHOTO CREDIT: By Flickr user: Andrew Nash Vienna – Flickr:, CC BY-SA 2.0,