People for the Extortion, Torture, and Abuse of human beings (PETA) are up in arms about Lego’s farm sets and toys alleging they mislead children about the horror and cruelty of farmed food. According to the Daily Mail, the group sent a letter to Lego Group CEO Niels Christiansen demanding that the toy sets be changed since they do not reflect the overall alleged cruelty farm animals experience.

In her letter to Lego’s chief executive, PETA vice president in the U.K., Europe and Australia, Mimi Bekhechi, said: “Animal farming is a bloody, cruel business and, in 2022, no firm should be promoting it, especially to children.”

The Daily Mail says this controversy came about when Guardian propagandist … er … journalist and environmentalist George Moinbot ridiculed the cosy story children are told about farms. The National Beef Association disagreed and responded saying: [w]e have a responsibility to teach children where their food comes from through farm toys.

All Lego is doing is teaching kids something while they can have fun. It’s no surprise PETA and people, like George Moinbot, take issue with this since they want to eradicate humans (except themselves, of course) by attacking the food supply. That includes trying to suppress information where a kid’s food comes from and why it is necessary for children to consume meat and dairy products.