The Trump effect is real.

Big companies and non-profit groups have begun purging or rewriting references to climate change on their websites, mirroring similar action by US government departments in response to the policies of Donald Trump.

Financial Times analysis shows that statements on climate change from leading corporations including Walmart and Kraft Heinz have been deleted or rewritten over the past year at the same time as a Republican backlash against green action has intensified and companies have begun rolling back their net zero targets.

Trump, who has called climate change a hoax, has launched a sweeping attack on environmental policy since taking office, while his administration has started to remove or downgrade mentions of climate change across US government websites.

At first President Trump removed all references to climate change from the White House and then ordered federal agencies to remove all references to climate change. This also occurs after 6 large financial institutions, including the Federal Reserve, backed away from a global climate networks at the beginning of the year. The recent actions of companies, like Walmart, are clearly the result of a ripple effect initiated by Trump.

This is what winning looks like.