By now, many of you may have seen reports about changes at the famous restaurant chain Cracker Barrel. Not surprisingly, they aren’t good since its new CEO, Julie Felss Masino, wants to reach out to the modern audience or something that other corporations, like Disney, tried to court but, somehow, failed.

However, shortly after announcing their company’s logo switch a few days ago, it was all downhill from there.

As it turns out, Cracker Barrel’s CEO instituted a decolonization effort by removing the nostalgic country gentleman from the company’s logo that contributed to a significant decline in stock value. This decision has led to a $250 million loss in market value. Since Masino took over as CEO, the stock has dropped 34%, resulting in a total loss of $587 million in value and, so far, there is no end to Cracker Barrel’s stock decline.

What’s worse is that people like Masino have spearheaded a number of woke policies that, until recently, have mostly flown under the radar.

Not surprisingly, the drive-by media reports on their changes, but doesn’t reveal the root cause of Cracker Barrel’s decision to commit suicide. As it turns out, the usual suspects are involved.

Blackrock is up to its old tricks. Then again, they never stopped to begin with.

Even the lavender mafia got in on the shakedown.

The Human Rights Campaign is a leading U.S. LGBTQ+ advocacy group that publishes the Corporate Equality Index, a key standard for evaluating companies’ workplace inclusion policies and practices. Investment firms, like BlackRock, frequently collaborate with the HRC to assess companies, and those receiving low ratings may face pressure from BlackRock to improve their scores.

In other words, this wasn’t merely a misguided attempt by a restaurant to modernize. It was a prolonged effort to coerce Cracker Barrel into shedding its Southern identity in favor of a more neutral one that appeased left wing activists, many of whom rarely visit the chain.

Perhaps Cracker Barrel will succeed in attracting the modern audience this time? Nope! You can’t try to court a demographic that doesn’t exist in the first place.

So long, Cracker Barrel! It was great while it lasted.