Oops! UK Retailer BooHoo.com Tries to Retract Wool Ban

Over the weekend, UK online retailer Boohoo.com announced it would no longer sell wool products at its website. This resulting from continued pressure from People for the Extortion, Torture and Abuse of human beings (PETA).

However, not only did The Telegraph report that Boohoo.com did not sell wool products, but now, according to Smart Company, the company backtracked from its original statement several hours after announcing its ban. This resulting not due to The Telegraph‘s report, but also resulting from criticism from some customers and even farmers.

So far, no reaction from PETA or even the so-called Humane Society for Boohoo’s latest move, but some customers are already accusing the company of hypocrisy. Smart Company also reveals BooHoo overall has a spotty record when it comes to so-called ethical supply chain practices. Last year, they earned a D rating from Baptist World Aid when they released their ethical fashion report.

When it comes to the fashion industry, you aren’t going to satisfy all of the people all of the time and it is clear a company needs to know their customer’s base. Ultimately, such so-called ethical supply chain practices are nothing more than virtue signalling since shearing animals, like sheep and lamb, of their wool helps them live longer.

But the point of PETA’s anti-wool campaign isn’t to help animals live, but for humans to be miserable so their life ends up a living hell on Earth.