At first I thought this was a troll effort, but after reading Burger King’s tweet, watching the video and how it was produced, they seem serious*. It’s an effort on the company to help fight human-induced climate change. From now on, Burger King will use lemon grass fed beef for their burgers. The video comes across more as a parody and it’s kind of hilarious but it still stinks. This despite the fact that methane gas dissipates upon exposure to ultraviolet light. Reducing cow farts and burps? Really?

*UPDATE 05/01/2022: Burger King later pulled this television ad after having their butts handed to them and the criticism is glorious!