In the end, the goal is to scare you using different messaging. The devil, however, is in the details

A report released Monday by USC’s Understanding America Study (UAS) suggests the use of hyperbolic terms to describe global warming has no effect on people’s perceptions of the urgency of climate change.

The study notes that climate crusaders like the UK’s Guardian newspaper have officially opted for expressions like “climate crisis” and “climate emergency” in an attempt to raise concern and convey urgency, yet it would seem that such efforts are in vain.

“Instead of ‘climate change’ the preferred terms are ‘climate emergency, crisis or breakdown’ and ‘global heating’ is favoured over ‘global warming,’ although the original terms are not banned,” the Guardian stated in 2019 on announcing updates to its official in-house style guide.

Scientists who conducted research for the SPARK Neuro manuscript, Breitbart says, found out that instead of using terms like global warming or climate change, phrases such as climate crisis and climate emergency illicit stronger responses from people. However, USC’s research says that using global warming and climate change in their messaging are effective after all.

Climate cultists use certain words and phrases as part of their advocacy. However, climate change is not the most important issue on people’s minds now-a-days. Environmentalists and their media allies will undoubtedly try to change that using what is in these two studies.

What Breitbart describes shows the climate cult may be in a quandary as to how to convey their messaging. The issue of climate change is not about preserving the environment or protecting the Earth but political control and manipulation is one method used to achieve that outcome.